The trade

Paid for quality, not just weight.

We buy turmeric, tender coconut and other produce from farmers, grade it to each buyer’s standard, and supply food, nutrition and feed companies across India and abroad.

Buy from usRead the case study
Companies that buy from us
ITC Limited
Godrej Agrovet
Sabinsa
Plant Lipids
Hyperpure by Zomato
Blinkit
Zepto
bigbasket
Synthite
CPF
KPN Fresh
Natural Remedies
Nedspice
Shanthi Feeds
Life Line Feeds India
A farmer winnowing grain, tossing it from a woven basket against a clear blue sky
How we buy

Direct from the farm, graded on the spot.

  • Collection centresClose to the farm, so the crop travels less
  • Graded, then pricedBetter grade, better rate
  • Paid promptlyNo waiting on a middleman
  • Delivered on timeLogistics partners from farm to buyer
  • Finance for farmersTie-ups with banks and NBFCs
Produce

What we supply.

Sourced from the farmers we work with, graded and packed to order.

Tender coconut

From Chamarajanagar, Maddur, K.R. Pete and Pollachi. Graded at our collection centres and counted by camera.

Ask for the spec sheet →
Turmeric

Fresh and dried turmeric from Karnataka’s turmeric belt, sorted to each buyer’s standard.

Ask for the spec sheet →
Green cardamom

From Idukki, Kerala, in 8mm and other grades.

Ask for the spec sheet →
Banana

From Talavadi, Chamarajanagar and Gundlupete.

Ask for the spec sheet →
Feed ingredients

Protein for cattle, poultry, fish and pets.

We source and supply feed ingredients to feed manufacturers in India and Vietnam. Full nutrition and amino-acid sheets on request.

Request the catalogue
  • Rice DDGSProtein 45–55%
  • Corn DDGSProtein 26–30%
  • Corn gluten mealProtein 60–70%
  • Corn gluten feedProtein 18–20%
  • Corn starchStarch 99% and above
  • Rapeseed mealCrude protein about 38%
  • Soyabean mealProtein about 46.5%
  • De-oiled rice branCrude protein about 12%
  • Turmeric oilCurcumin 18% minimum
  • Fish mealProtein 60% ± 5
  • Poultry mealCrude protein about 62%
Case study Tender coconut

What happens when one buyer pays for quality.

30,000coconuts bought directly from farmers every day
2xnearly, the rise in district prices
What we did

We bought tender coconut straight from farmers and paid a better price for good nuts.

The pushback

Traders objected. We held our price. Their margin did not change, so the gain went to the farmer.

The result

Prices across the district nearly doubled, for every farmer, not only those who sold to us.

Beyond India

An office in Ho Chi Minh City.

Our Vietnam team handles sourcing and feed ingredient trade across Southeast Asia, from Van Phuc, Ho Chi Minh City.